Monday, February 9, 2009

Misadventures in Adcopy

From the bottom of my box of Kleenex:

Kiss calm, cool and collected goodbye!
Don't be bashful. Don't be shy. It's time to unabashedly let it out!
So be messy.
Blow it loud and blow it proud.

Wait, kleenex are still marketed mainly for nose-blowing right? Because a guy could get a little confused by the implication of these words. Also,"it's time to unabashedly let it out," is trademarked. Seriously, they couldn't do any better than a clunky mid-sentence adverb?

Tomorrow is a shopping day, so there may be more analysis of adcopy in the near future.

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