Kiss calm, cool and collected goodbye!
Don't be bashful. Don't be shy. It's time to unabashedly let it out!
So be messy.
Blow it loud and blow it proud.
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Wait, kleenex are still marketed mainly for nose-blowing right? Because a guy could get a little confused by the implication of these words. Also,"it's time to unabashedly let it out," is trademarked. Seriously, they couldn't do any better than a clunky mid-sentence adverb?
Tomorrow is a shopping day, so there may be more analysis of adcopy in the near future.