Thursday, July 8, 2010

Misadventures in Ad-copy #4

The latest misadventure comes from generic products, in particular this cereal, conveniently located next to Chex at Market Basket.

I suppose this is nominally better than some other options. They probably crossed out "Square Shaped Ground Corn Product" and "Puppy Chow Base Material." True, in the context of the cereal aisle it's clear what this product is, and I'm sure the sparse, possibly even terse name is all that's needed there. But out of context it doesn't quite get the message across. If someone asked me to "pick up some square shaped corn," I'd probably spend most of my time looking for it in the produce aisle. "Square Shaped Corn" lacks inspiration, unless the name is meant to be comically direct. But this feels like a missed opportunity. Dr. Pepper has spawned hoards of impostors who no doubt earned their advanced degrees at an online University. My favorite amongst them is Walmart's resident M.D., Dr. Thunder. If you want to find out about other doctors near you, take a look at Frenchboxing's website.

Unfortunately, I didn't have time to check out the other offerings so I don't know if they also carry my personal favorite, Toroidal Oats.

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