Friday, December 4, 2009

Misadventures in Adcopy #3

What comes to mind when you see this word:

Don't be shy. To be fair, this isn't so much a misadventure in adcopy as it is in brand-naming. The adcopy is fine. But I don't know how anyone could get from the brand-name to the product without the picture.

This is one case where I'd really appreciate the addition of a hyphen, Bump-its, or a bit of well-placed capitalization, BumpIts. Though lacking those things the packaging is much more funny.

1 comment:

queen said...

To make it even better - the product itself does not work. Unfortunately for consumers they copied another product and ran millions of dollars in advertising to sell an inferior product.